Over 87% of subscribers are active goaltenders with another 11% being goaltending coaches/coaches
With an 85:15 editorial to advertising ratio, The Goalie News provides exclusive marketing and guaranteed reader awareness of your ad
As a development resource, The Goalie News is looked to for advice and guidance - the benefit of this trust extends to our advertisers
Value-added features provide a comprehensive marketing campaign unparalleled in the hockey industry
Readership Demographics:
Goaltenders
12,000+
82% Male/18% Female
28% less than 12 years of age
40% 13-20 years of age
32% 20+
Coaches
1,500+
Parents
18,000+
"Pass Along" Readership*
12,000+ (includes goalies, coaches, parents, administrators, scouts, agents, general managers)
FTC delivered across Canada and US:
With approximately 40% of subscribers in Canada and 60% in the United States, you receive wide exposure across the two largest hockey markets. Additionally, distribution and readership is evenly spread across the US with the Midwest and Mid Atlantic the only regions above 20% of total US distribution.
In Canada, distribution is again spread evenly in the English speaking regions of the country plus an expanding readership in the Quebec market.
Bonus Distribution:
Thousands of bonus copies are distributed at goaltending schools across the US and Canada each summer
If you have any questions regarding advertising opportunities please contact Deborah Clark at (972) 317-5447.
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